Web design controls everything related to a website’s visual aesthetics and usability — color scheme, layout, information flow, and anything else related to the visual aspects of the UI / UX (user interface and user experience). Web development controls all the code making a website tick. It can be divided into two categories — the front end and back end. The application’s front-end or client-side is the code responsible for defining how the website shows designs that a designer has mocked up. An application’s back-end or server-side is responsible for handling data within the database and serving the data to the front end that is to be displayed.
It can be difficult to determine what your website will look like for a professional services company or a clinic. If you are an accountant, financial planner, investment manager, lawyer, IT consultant or another form of the professional service provider, it’s difficult to find out how to stand apart from rivals while maintaining the correct integrity and trustworthiness that you want to convey. This is where web design best practices for professional services websites come in. Besides adopting general web design best practices, meeting customer standards and providing what users want to see —consciously and subconsciously — helps ensure that the website makes a good impact on them.
Small companies today have to work even harder to achieve the same popularity as the days before. The Internet has become so competitive that in seconds consumers determine whether to do business with you, based solely on the look and feel of your website. Sure there are free or super-cheap design choices for small business websites out there.
Consultation with a Small Business Expert
Your domain name often referred to like your website address, is also the point of entry for your site. It is important for usability purposes as well as search engine optimization (SEO) to make a good impression.
A website host (or sometimes referred to as a website hosting provider) is a company that provides the technology and services required to view a website on the internet. You connect your domain name to your hosting provider so that when users visit your website address, the website you store on your hosting account is visible to them.
Though you can get a hosting package for as little as $2 a month for a “shared server,” I would usually advise against this. Shared hosting means you’re sharing a server with other customers and its money, which may make your site’s output suffer. However, if one of the other websites on your shared server is compromised, your website will also be infected.The most expensive alternative is a “dedicated server” hosting plan — cost can range from about $100 to $2,000 a month — but it will help the website work the most optimally. Using a dedicated server plan ensures that your domain is completely devoted to the actual server machine; thus, all the resources are yours and it is cheaper than a shared hosting plan, as long as the infrastructure is optimum. It is much more costly than what most small companies are usually willing to pay, however. If you have a really high-performance platform, it could be what you need, but for most early stages and small companies, it is overkill.The standard solution I propose is a “virtual private server” (VPS) hosting package that provides the best of both worlds. The cost varies from around $20 to $50 a month, which is affordable for the hosting services you are going to get. A VPS is one machine partitioned to operate as several computers, which gives it similar flexibility to shared hosting, with similar protection and performance potential as a dedicated hosting service for servers.
It’s important to let people know who you are and what you are doing instantly so they don’t feel lost when they visit your website for small business. Make sure your main homepage banner (also known as a “hero image”) and subsequent banners are visual representations of your services, as well as having an introductory text blur near the top of the page which explains who you are and what you are doing. Also, make sure that both your main and footer navigation menus have easily accessible “About Us” page links, so that people can click them and learn more about your company in depth.
Get in touch today. We’re ready!