INK AND PAPER
IN A DIGITAL AGE?
Until recently many online businesses did not consider stationery design a crucial marketing tool. Even
though the world has transitioned increasingly into the digital realm, in the power of printed materials,
beautiful packaging, business cards, and of course, stationery has also increased. Quality stationery design
garners customer confidence in you and generates word of mouth publicity.
What does your stationery needs to communicate and how it will be used? Is it for writing lengthy drafts, it
should have more whitespace. Is it for a personalized handwritten note, it would probably need less.
Whitespace placement is not simply a process of placing a geometric space inside a border.
While muted colors are deemed more professional, a good design breaks all the rules. Some brands prefer a
minimalistic, uncluttered, and modern look. Others eschew heavy graphic elements for simple text, and still
others desire only visuals for their brands.
With so many variables to choose from, businesses can only prosper from hiring a professional design agency.
Appedology designs for the future; you’ll see.
