HANDING FLYERS
ISN’T AS REDUNDANT AS YOU MIGHT THINK
Every flyer should have a purpose; it normally has a very specific call to action: whether it’s promoting an
upcoming event or advertising your business, product or services. Designing a leaflet can be a lot of fun
but there are some basic mistakes to avoid.
Maintain your branding, logos and colors but have different content from your regular literature, so that it
does not get boring reading a mini version of old text. The principle is that every flyer has a purpose and
in most cases, each purpose is different. The design of the flyer should meet these different purposes.
Unlike other forms of advertising, you don’t need to have a huge budget for flyer distributions. And if you
are doing it at the right time and at the right place, flyer distribution is probably the best way to
generate leads. With flyer advertising, replies are almost instant and searching for and reaching your
target audience is simpler than any other medium. All you need to do is set up your flyer distribution at a
place near your target audience.