Content marketinginvolves creating and distributing relevant and valuable content to attract, engage, and acquire consumers while driving profitable audience action. In fact, the focus of content marketing is to boost any web page with targeted audience articles, photos and other data in order to drive new hits and business.
Importance of Content Marketing Strategies:
Improve Brand Reputation.
Improve SEO efforts.
Cost-effective way to bring in new leads.
Build relationships with customers.
Set Yourself apart from customers.
Supports in Digital marketing.
Appedologyhas successfully used content marketing to grow our own traffic and boost conversions and we want to share with you what we’ve learned along the way.
A content marketing strategy assumes that content marketing is approached in a customer-centric, connected, planned, and strategic way.
With today’s latest technology and access to the internet, it only takes seconds to reach out to your target audience and put content marketing strategies into action. However, without the right strategies, content marketing that works is not as easy as it seems.
7 Traffic Boosting Content Marketing Strategies for 2020 and Beyond:
1- Define your content marketing goals:
Your strategy should define your key business and customer needs, as well as how your content efforts address them. Though no two strategies are alike, all should detail a few essential components:
Your preferred business model.
Your purpose and goals.
Your audience personas and buyer’s journey.
Your differentiated editorial mission.
Without the well-defined goals and strategy that come from a decent understanding of content marketing, your content is just noise — noise that neither you nor your customers will be satisfied with.
2- Create Interactive Content:
Interactive content is one of the most powerful tools in your content marketing toolkit, and it holds huge potential for your brand.
There are four types of interactive content marketing:
Print and Audio Books.
A content marketing strategy assumes that content marketing is approached in a customer-centric, connected, planned, and strategic way. Content marketing has always been personalized and dynamic.
3- Optimize for the search engines:
If you own a website and want to rank it on google, you need to do it SEO of your content using SEO techniques. SEO content usually gets more attention.
SEO is all about content marketing You need to add keywords with high search volume in your content to make it visible in Google SERPs. Content SEO demands content! Content doesn’t demand SEO! Keywords are the demands of SEO. Doing content marketing means using the keywords in your content. SEO demands for linking back your website. Content Marketing fulfills this demand of SEO. SEO needs on-site optimization. The content does on-site optimization.
4- Know Your Target Audience:
Once you have a clear connection to why you’re making content, the next step in building out your content marketing strategy is to understand exactly who is going to see, hear, or watch the content you create.
Writing content that the audience can relate to allows for high rates of engagement. Your content should convince visitors to want more from you. By providing great content for free your visitors will trust you are able to deliver in a paid capacity as well and this will help convert more customers.
5- Add Visuals:
Visual content marketing refers to using images to convey valuable information in an engaging visual format. Recent research from the Content Marketing Institute has found that content containing relevant images gets 94% more views than content without. Additionally, the social content containing visuals typically receives 150% more retweets when scheduled using tools like Buffer.
6- Use Social Media Platforms:
Social media and content are not the same thing, but they’re certainly bedfellows. The benefits of content marketing come pouring forth in social media—and vice-versa. There are many channels to make sure your content is read by the right audience. Email, SEO, Social media, PR, Paid advertisements and videos are some of them.
Content marketingare methods by which businesses or individuals use their social media content to attract and retain customers or followers.
7- Use Blogs:
By creating impressiveblogs, you can leave a long-term impression on your reader’s minds.
The following steps are crafting a blog content strategy: