Content marketing is different than traditional product-marketing efforts like sales collateral and other product-specific info. Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Importance of Content Marketing
Digital Marketing VS Content Marketing:
Content marketing focuses mainly on engagement whereas Digital Marketing is focused on sales.
If you are using content to market your brand you are simply posting on social media. … Digital marketing includes sponsored ads as well as Remarketing. A sponsored advertisement is when a brand pays to promote their social media post.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Set Your Mission and Your Goals:
A content marketing mission statement outlines:
Establish your KPIs:
The best way to achieve goals is to make them specific and measurable. The key performance indicators will help you know when you have achieved your goals by providing milestones you can check off. They’ll help to increase your revenue, sales, traffic, SEO, traffic and also helps in different aspects of digital marketing like email marketing and social media metrics.
Know Your audience:
You’ll need to be clear about who your audience is so you can create the right content to reach them.Following steps are needed to take:
Assess Your current position:
The businesses already have included their blogs, social media content,podcast,video and so on, the next step is to figure out whether that content is helping you to meet your goals.
Figure out the best Content Channels:
As you work through this process, you’ll start to get a sense of where your audience is hanging out, and where you already have a successful online presence.
Create Content Calendar:
Lack of planning is a key content marketing mistake, so it’s essential to use a content calendar to get all your content scheduled.
There’s a lot of prep work in your content marketing strategy before you actually create a piece of content.Following tips will work for almost any type of content creation.
Distribute and market:
Follow these steps to distribute and market your content.
It’s time to assess the success of your content marketing strategy. To do this, you can:
Live video is slowly but surely becoming the future of online video marketing. It’s no secret that videos, in general, generate tons of traffic, views, and engagement. People are now watching billions of hours of video daily on platforms like Facebook and YouTube. While pre-recorded video still dominates the space, live video is catching up.In fact, people spend more time watching live videos than pre-recorded videos.
Canalys reports that the global market for voice search devices grew 187 percent in Q2 of 2018, with shipments reaching 16.8 million units. This means more and more people are searching online using their voice, instead of typing in a query. Content marketers need to focus on anticipating the questions their audience would ask in a conversational manner and create content based on those conversational questions and long tail keywords.
Get in touch today. We’re ready!