In-app advertising is a monetization mechanism used by millions of free-to-play mobile games and other apps to generate cash. In-app advertising is advertisements that appear within a mobile game and are delivered by a mobile ad network.
Hence, users enjoy a free game and producers profit by displaying advertisements. Advertisers are the third party in this process, and they are looking for new customers for their apps, products, or services. The process of incorporating in-app adverts into your game begins with two key decisions:
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