SEO stands for “SEARCH ENGINE OPTIMIZATION” is the art of driving traffic to your website from search engines. In SEO, search engines will scan, or crawl, different websites to better understand what the site is about.
Following are the three primary functions :
Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries.
Rank: Provide the pieces of content that will best answer a searcher’s query, which means that results are ordered by most relevant to least relevant.
Google must find your content. After crawling your website, they index the pages. And ultimately rank them within the greater index.
There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.
On-page SEO looks at what your site (or your page) is about.
Off-page SEO looks at how authoritative and popular your site is.
On-page SEO Techniques 2020
1- RESPONSIVE DESIGN
The relation between on-page SEO and responsive design is that the people visit your website daily, but if your website design looks ugly then visitor doesn’t like it and they will back to your site and find another result. You should take care of your web design. The maximum number of visitors coming from the mobile phone. If your website does not mobile-friendly then you are losing a mobile visitor.
It is a more important thing for on-page SEO. Most people write long-form content, but they don’t focus on Keywords. If you write good content but don’t use your targeted keywords in your article then Google thinks this content not the best result for the user. Think of your audience and the keywords they’re searching for, and try to create and optimize your website content around those keywords.
3- Awesome Content
The content on your pages needs to be useful to people. Google has various ways to measure if your content is useful. Awesome content is unique content that you write yourself and don’t copy from another. But your content will be user-friendly that a maximum number of visitors love to read and share it.
4- Images and ALT Tag
Visualization is always in trend. Most people are attracted to graphics instead of written content and your graphics must contain an ALT tag because Google does not understand images without ALT tag. This text isn’t visible to the average visitor . ALT text is in fact used by screen reader software to help blind internet users understand the content of your images.
5- Title And Meta Description
Title and meta description is the most important SEO technique. The title and metadata description of the blog must be attractive to the end-user. If it’s not an attractive user will not click on your block and google will down your rank.
For Ranking on Google use your targeted keywords in your title and meta description. Only use limited target keywords, don’t use too much keyword for ranking.
6- Super Fast Loading Speed
Super fast loading speed is an essential part of the higher ranking. People don’t like to visit too much time-consuming website, it may cause of losing your traffic and ranking. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.
7- Internal Link
The internal link is the google ranking factor because it creates the link between one-page to another page. If you do this Google can understand your linking page. Links are created on target keywords, but visitors don’t like too many links, make it limited.
8- Short URL
When you write an article you will find a URL section, then use a short and meaningful URL because Google can easily understand what is your article. Short URL not only ranking signal but also user signal. When people searching on Google then Google will show your title, URL and description.
Off-page SEO Techniques 2020
The biggest factor of off-page SEO is the number and quality of backlinks. The more sites linking to your content, the more domain authority Google grants your site, boosting your ranking. This has led marketers to try questionable paid link-building tactics, but there are several organic approaches you can take that produce effective results Your backlink profile is one of the most important parts of your overall SEO effort and making a mistake can be VERY costly.
2- Domain Authority
Your Domain Authority is important because it influences how you rank on search engines. That ranking can determine whether or not people even find your website. Domain authority is the most accurate representation of the search results landscape and a key to understanding why certain websites rank higher than others. Higher DA sites perform better than lower DA sites Domain authority is the most accurate representation of the search results landscape and a key to understanding why certain websites rank higher than others. Higher DA sites perform better than lower DA sites.
3- Social Promotions
Social posts that generate a lot of clicks will certainly help boost traffic to the site and generate a ton of link shares. Content that’s shared on Google+ is also indexed immediately, helping in that regard. It is very important to maintain asocial profile properly. It is also a form of link building. Most of the links we get from social media are no-follow links, but worth for gaining ranking factors and help to boost SEO.
Choosing one of the two SEO strategies would equate choosing a roof or a foundation of a building – both are equally important to sustain the structure of digital marketing which has grown to be a staple part of a successful business strategy.
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