In-app advertising is probably the most popular app monetization model today for revenue generation. There are a lot of benefits it is providing to an app owner, publisher, and advertiser financially. But the real dilemma lies in not everyone can apply an in-app ad strategy as effectively as it should be.Â
There are a lot of certainties and things that have to be considered before implementing an in-app ad strategy. We will discuss them here briefly so that you can have an idea.