You Have to Be Seen
Everyone wants their business to rank higher than competitors on search engines, that’s where you get your clicks. Companies need to get keywords just right. This includes providing your audience relevant information, photos and videos to support text. Those were just some search engine optimization techniques. An SEO primed website should have easily navigable web pages and a mobile-friendly website configuration. Being in the top positions in search engine results, equals to owning the dark blue squares of online Monopoly. That’s more visitors, clicks, leads, brand recall and conversion rates. It’s a cycle, the more visitors click on, the higher your search ranking, again and again.
Inbound strategies are an essential resource for leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. If your current SEO practices are not generating enough leads, review your digital practices and get them fine-tuned. When we say we provide the best Search Engine Optimization Services in USA it’s because our expert team works consistently ensuring your SEO rankings remain competitive and get you the best online real estate spots. Big or small business SEO services, the size doesn’t matter, we see your future expansions and help you get there.
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In the early 2000s, getting a good Google ranking was pretty easy. You added your main keywords to the title, URL and content body and leaped to the top 10 search results within a few days or at most weeks. With less competition, search engine algorithms relied on keywords and links on a 50-50 basis for ranking. So by adding lots of keywords and a few links, you had a 100% chance of ranking in Google pretty quickly.
That does not work any longer.
Today, Google updates its algorithm frequently: in 2018, it made 3,234 changes – on average 8.9 per day. Each improvement leads to more sophisticated algorithms, making it much more difficult to rank on Google regardless of if you have an old domain or new. No one said SEO was easy, so it only makes sense to use Appedology as one of the best web design and development services providers to ensure your SEO works for you
Statistics prove that SEO generates 14.6% close rate on average, compared to 1.7% close leads from outbound leads. Contacting customers (outbound or cold leads) actually results in lower conversion rates, while prime SEO leads; themselves look up your products and services. These are interested customers with specific requirements and a purpose in mind. Directing them to your products and services is the first step to closing the deal.
Proper SEO marketing gives you top ranking and lowers advertising costs. You no longer have to pay per click or advertise your page and yet, will stay in top search results spots as Internet users continue to click your search links. Also inbound lead generation strategies such as search engine optimization, social media management, blogging, referrals, etc. have little or no cost at all.
Once you are at those top ranks in searches, staying on top is easy because of consistent user visits. SEO is a long-term marketing strategy.