With ever expansion of platforms used to search for and hire business services – the avenues to study consumer behavior have grown plenty. But where it has provided business options, there has been pressure to stay competitive and make the right choice to find the right solution. Here are 2 basic forms to zoom-in on:
Session Duration: Measuring the duration of each user sessions gives businesses an excellent estimate of how engaging the content on their application is. The longer a session lasts, more engaging is the content deemed to be and vice versa.
Rate of Retention: Many a time we have seen apps go viral and then slowly but surely disappear into oblivion. Focusing on rate of retention ensures that the app developer is looking at the long-term benefits to a business instead of short-term hype that in most occasions end with nothing significant. Installing an app is only partial success, how engaging the app is and the value it provides to customers is what really counts.
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