Best Social Media Trends for Business in 2020

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Appedology.com | Date: April 21, 2020 | Posted by: Admin | Category: Marketing

What are the best social media trends?

Ephemeral Content Will Keep Gaining Popularity

Ephemeral content is something that is only available for a brief amount of time and then disappears. Instagram and Snapchat Stories are great examples of content like this. The attention spans of people today are small, and the way they want to ingest content has changed as well. For this reason, content forms such as Stories have become popular. Such a way where viewers can spend hours flipping through one story after another, they are short, entertaining, and addictive.

Niche Social Platforms Will Perform Well

The biggest and most popular sites, Facebook and Instagram, have long dominated social media. Nevertheless, several other small social media sites also not only arisen in recent years but also have shot up to fame dramatically. For starters, TikTok is one such site that launched in 2016 and quickly gained attention among young people. B2B businesses assign their social networking programs on Facebook, while the gaming world flocks on Twitch. Many such alternative social media channels are becoming popular and will continue to do so in 2020 and beyond.

Instagram Will Remove Likes

But, there are a lot of users who deny the explanation outright and believe Instagram needs to make the move to earn money. Brands are paying the influencers huge amounts of money to advertise their goods. None of the money will go to Instagram. In reality, influencer marketing has become so prevalent that marketers step away from conventional forms of marketing, such as advertisement. If Instagram bans likes so marketers won’t be able to evaluate their ads explicitly as quickly as they do now. It can inspire certain companies to invest in Instagram Advertising because they can calculate the ROI for them quickly.

Social Commerce Will Expand

The companies have long used social media sites such as Instagram, Pinterest, and Facebook to market their goods. Internet commerce has become a modern model shopping route and the phenomenon can only become bigger. Digital shopping is well on the way to being a traditional marketing outlet similar to other outlets such as blogs and physical shops. Despite growing numbers of social networks adding pre-sales features such as shoppable messages, this phenomenon would further intensify. Social networks are constantly developing from shoppable messages to Facebook Storefronts to become shopping sites. These would be leveraged by retailers and advertisers to integrate social commerce into their advertising campaigns.

Video Content Will Dominate

Video sharing is one of the most entertaining sources of advertising, which will quickly become a strong leader in social media over all other sharing categories. Whether it’s short-form videos like those common on TikTok or Blogs or long-form YouTube material, videos are the future of material on social media. According to a Cisco report, video advertising will be 82 percent of all web traffic by 2022. This obviously illustrates how important it is to continue incorporating video content in order to stay popular in the world of social media. If you are not already making videos, it is time to include it in your marketing plan. Videos will rule social media in the near future and anybody who doesn’t know it will have a tough time.

Power of social media

Social media’s real strength lies in control. Facebook offers businesses with an opportunity not only to connect with consumers but also to manipulate them with the right information to help them make a decision. Many businesses don’t leverage the power of social media to the best of their abilities.

Business Cards Social Media

Social Cards, also known as Social Previews, allows you to select the image, title, and summary that will be viewed on social media sites when sharing your content with you or anyone else. You never know what picture Facebook would switch to and choose as the visual view without the social cards.