Are you thinking of developing a mobile app? Maybe you have got a great idea, but do you know to whom this app will attract? Who will actually download it to make the most of it? No? Then think again, are you planning your app development journey in the right direction?
Apps are developed to address people's problems and provide them with the best solution ever. If you do not conduct sufficient research to find out who your target audience is, the chances are that your app may face a failure.