The mobile app industry is developing rapidly over the past few years. Ever since mobile apps were recognized for their abilities to boost the growth of businesses, everyone wants to go for it.
Mostly well-established businesses have a huge budget for mobile app development, and they can easily hire an app development company. But, if your business is a startup with a limited budget, then there are many things you need to consider to get started with your mobile app.
If you are reading this article, then you might have an amazing app idea in your mind. You want to make that idea happen, but the only question which may trouble you is, what if my app won't reach the heights of success?
Well, In this case, you might want to read this article carefully here.
According to Gartner’s report, mobile apps commercial success for the year 2018 was just 00.01 percent, which means that just one app out of 10,000 apps is considered to be successful.
Now noting the fact that how predominant is mobile app development in today's time, this figure is a cause of worry for the developing mobile app development industry.
It might sound surprising, but today's reality is that around 80 to 90 percent of apps launched in the app stores are abandoned just after a single-use. According to research, an average mobile app tends to lose somewhere around 77% of DAUs (Daily Active Users) just within three days of its installation.
That's why in this article, we have covered everything about the success of a mobile app. First, let's get into the main reasons why most of the apps fail in the innovative app market.
Why mobile apps fail to make a mark in the market? Here’s the top reasons:
When the app is not enough to solve a particular problem:
Apps that don't solve the issues of users fail sooner rather than later. There are already thousands of apps in the app stores, and your app needs to stand out. The competition is already high, and so your app should be unique enough to solve the problems of users. If you have an amazing and fresh idea that is not a clown of all the apps that are already in the app market, then your idea is primed to be successful. The biggest mistake that anyone could make is creating an app with the same features already existing in the market. In this scheme of things, the marketers become really important. Their surveys will provide you with important points to work upon so that you can easily solve user's problems.
Mobile App Complexity:
To create a gorgeous or fancy-looking app, developers often create an app that becomes too complex to use. "Less is more" works wonders in the field of mobile app development. Features that are in accordance with your target audience will serve justice to your efforts. In today's world, people don't bother to learn unnecessary stuff. An initial victory for your app will be to provide the specific content they are looking for in a quick time. Adding main features according to your target audience will bring success to your app. The users will lean towards the mobile app that provides comfort.
Fails to understand the target audience:
It totally depends on the audience whether your app will be doomed or it will be a success story. Taking people into consideration while developing an app idea will act as an interface. Your app reaching its main audience should be your prime motive in order to be successful.
Your target audience should be able to easily connect with your app and have features that are easy to use for everyone.
Too many or too few features:
In all fields, getting the balance is important, and the creation of an app is no different. Adding too many or too few features will defiantly affect the success of your mobile app. Adding a balanced amount of features to your app is paramount. Having a high number of features might irritate your audience, and even adding less features may result in users uninstalling your app. Your app should have valued and balanced features.
Neglecting Backend Support:
If you want your app to be stable, you will need strong backend support. The apps that are for gaming or even for eCommerce market purposes, then a strong backend support is a must. Your business value will affect for a very long time if your app isn't able to handle the traffic inflow. With the cloud technology, you can easily embrace better and faster storage and support. While talking about a robust backend, scalability should be taken into account. A scalable backend service will modify the app according to traffic influx.
Bad user experience:
When you create an app, your main focus should be on getting the feedback of users about all the problems they are facing regarding your app. An app without any user feedback platform will only disappoint the users. Your main focus should be on learning the problems of users and solving them ASAP. App developers and users should always be in contact to ensure smooth sailing for both. Always remember that user experience holds the key.
Don't forget about marketing:
Marketing plays an important role in the success of your mobile app. It makes all a difference between a hit and a miss. Imagine creating an amazing app with incredible features, but no one knows about it, you know why? Because you didn't focus on app marketing. You can use social media to promote your app, or you may even ask your friends to promote it. Share your app with others and ask them about their response and what changes your app might need. Marketing makes your app stand out in an ocean of billions of apps, so don't forget about it.
Before you develop an app, make sure you keep in mind the above reasons. Now it's time to look into the ways that make an app successful.
Ways to make an app successful:
What’s that one thing on the mind of mobile app developers and marketers? With billions of apps desiring for a slice of user attention, the actual question is that How to get noticed? Every day thousands of new apps are launched in the app market, and only a few of them attract users. Through app store search, users look for the apps that are designed and launched to fulfill their daily needs and would download only those apps that fit their bill.
In the current scenario, according to a research by Statista, an estimated 196 billion apps are to be downloaded from Google Play Store in 2021.
It is getting to a point where developing a mobile app now just sits at the top of the iceberg called mobile marketing. However, it constitutes only 10 percent of the mobile app game. In contrast, the rest 90 percent is all about knowing user behavior on the mobile.
Now, let's look into the ways that actually make an app successful.
Proper market research before designing:
The vert first and foremost reason why a mobile app fails is that many developers don't do thorough research before designing an app. It is recommended to do proper research first. Good and proper research will help you to know your target audience and what things they need in a mobile app. Your major goal is to develop a mobile app that synchronizes with your audience. Spend quality time to know where your competitors stand and what features they are offering in their mobile apps. After this research, you will be able to make a unique app with different features than the other already existing apps.
Identify the needs of the target audience:
Considering the needs of users while building an app can actually make your app successful. Put yourself in the shoes of users and think that do you download every app you see on the App store? No.
We only install those apps that are actually of any use for us. So your app should be designed to help the users. As mentioned above, Apps that don't solve the problems of users fail sooner rather than later.
Enlist Mobile App Features:
The next and one of the important steps is to enlist the mobile app features. Your features should provide the audience a good user experience. Keeping the interface clear will help users to understand what's going on. Sometimes the mobile app developers add more than enough features that automatically make your app complicated, and people stop using such apps mostly after first use. Keep your app easy to use for any age group. The more subtle your app is, the more it has the chance to be successful.
Design and Theme:
When developing a mobile app, themes and designing are essential factors. Your app's visuals, colors, and themes will provide your users a good user experience. Using bright colors unnecessarily or unlit colors might give your app a gloomy appearance. So don't use it.
While developing the app, use color combinations meticulously. Use minimal style, strong typography, and HD quality images.
Innovation – A key to success:
Innovation is the cornerstone and key to the success of every app. In the current app market scenario kept, keeping your app up to date and innovative results in app success. People usually like the apps that are also developed and are related to the latest trends. Nobody wants to stay behind in today's world. So if you won't develop your app, you might start losing users.
The USP of your app:
What makes your app different from the other apps in the app store? Definitely your app's USP. It is not possible for all the apps to be 100 percent unique from one another, but it is USP's that differentiates the apps developed for the same cause. USPs that appeal to the target audience is important. One can draw USPs for the 4P's of Marketing (product, place, price, and promotion) or for different parameters like demographics.
A strong app monetization strategy:
Given the huge size of the mobile app market, mobile app monetization is a must for most mobile apps. Competition is high, and for every mobile app, the chance of monetization is slim. Even before the mobile app development phase starts, it is necessary to have app monetization strategies in place.
App design should be amazing:
Before you launch your mobile app in the market, make sure to think through your app's design. To make a successful mobile app, application design is indeed very critical. Due to unpleasant UI/UX designs, most of the drop-outs happens after a download. So designing an amazing app with pleasant and comforting designs is a must.
Language is an essential element:
There are approximately 117 actively used languages globally, and most of these languages have taken different mobile communication flavors among smartphone users. Most of the users today are multi-tasking on their mobile phones. They prefer their option of language input to voice for activities they want to perform on their mobile. This trend is expected to play a key role in deciding the future of language on mobile phones. Thus, an app supporting different languages will be a win-win situation.
We have already discussed most of the ways to make an app successful. Now's the time to finally reveal the incredible tips to make a successful mobile application. I am sure you must've never heard of these tips before. Let's get started!
Top notch tips to make an app successful
According to Statista, there are an estimated 2.7 billion smartphone users around the world. We generally use our phones for most of the day, and 90 percent of this time is spent on mobile while using various apps.
The competition for smartphone user’s attention is very harsh, as there are over 2.2 million apps in the App Store and 2.7 million apps in the Google Play store. But most of us use only 30 apps per month and 9 apps daily.
This means that there are countless apps out there in the app market that are not used by anyone - as there is no business need or the app is of poor quality.
A successful mobile app combines three aspects in a smart way: user, market, and the product itself. All these factors combine and work together to give users great usability, unique value, and good performance. Last but not least, Accessibility is a key feature of a successful mobile app.
To make it easy for you, here’s a list of the top-notch key features that makes an app successful.
1- Offer Value
Your app should bring an important benefit to the users so that they are motivated enough to install it and use it. A good app idea usually solves a specific problem of the target group of users. If we talk about the candy crush game, it is just the simplest form of entertainment. It alleviates the stress and boredom of people even if they are standing in queues.
The unique value may be related to the way the application works, speed of information transfer, price of a given service, or providing access to the services or features unavailable from other channels.
A perfect app combines business objectives, user needs, and smart technological solutions.
A good app either has to useful or fun. Redundancy is good in nature. It is always better if your app solves multiple problems because the most successful ones do.
2- Business model
Most of the app developers worldwide mostly choose to monetize their apps by using multiple advertising-based models. One of the most popular revenue streams are video ads. Amongst the business owners, in-app purchases are also very popular. But there are various other business models to choose from.
Every mobile app business model has its own advantages and disadvantages. To choose the one that fits your app perfectly, it is advised to analyze what your competitors are doing.
It is not compulsory for every successful app to generate profits because there are different categories for apps.
3- Choose the right technology
You need to choose the right technology if you want to build a successful mobile app. There are three main options you can choose from:
Platform-Specific Native App –Native mobile apps are coded for only one mobile platform, either iOS or Android.
Hybrid app –these types of apps are compatible with all operating systems and devices.
4- Select your design and development team
The quality of your app is a result of the talent, ability, and work of your app development team. A freelance developer may also develop your app, but it is advised to hire a full-stack app development agency, which will not only provide tech-driven solutions but also support your app’s market success.
5- Maintain high performance
When it comes to app, being just good is not good enough. Your app needs to be perfect and should be maintained regularly. According to the QualiTest survey, if an app has bugs and glitches, over 88 percent of users will abandon it.
So the actual tip here is to maintain the quality and performance of your app, and you will definitely reach the heights of success.
6 –Ensure your app is safe
A mobile app that is not protected poses a real threat to the whole system. On our mobile devices, we usually store important data such as bank account information, personal and medical data, or payments.
To sort out the security issues, there are several ways. Ensuring mobile app protection is not an easy process, especially when you have no idea about a threat in an app and its security level. So remember the tip! Whenever you start building your app, make sure it is fully protected. In this way, your app will be able to convince your potential users that your app is protected as well as their important data.
7- User retention
Collect all the data, analyze it carefully and update your app according to it. Remember, after only one use, 25 percent of users abandon an app. So do everything to keep your potential users satisfied.
Now that we are done discussing over 80 percent of the journey towards a successful app, it’s time to wrap up with the 20 percent that is left to discuss.
Mobile App Marketing Strategy:
The Landing Page:
A critical mobile marketing strategy is to have an attractive and full of the information landing page. It will not only help people to learn more about your app, but it will also attract new users. And with the help of SEO (search engine monetization), you can easily reach so many people all around the world.
App Store Optimization:
ASO (App Store Optimization) is the process of enhancing your app’s visibility in the App Store and Google Play Store. It helps to attract organic users without any cost, and it also helps in ranking high in the app store.
With the help of social media, your app can be marketed so well. It will increase your product’s awareness. Social media is a great way to build a community and get feedback from people all over the world.
Set Your KPIs:
KPIs (Key performance indicators) help you improve the performance of your app. In other words, the success of your mobile app marketing is tied to the KPIs. It provides a clear vision of how well your app is performing and what things needed to be fixed.
Some important KPIs you should be aware of:
Daily Active Users (DAU)
Weekly Active Users (WAU)
Monthly Active Users (MAU)
Cost per Acquisition (CPA)
Cost per Install (CPI)
Cost per Mille (CPM)
Click-Through Rate (CTR)
Nowadays, the competition is really high, and the app market is highly competitive and innovative. It is indeed a daunting task to develop an app that you want to be successful in the future. Most apps fail due to small mistakes or lack of market research. Building a product that’s actually in the market is of no use. It will fail sooner rather than later. So make sure you follow all the instructions and tips given in this article to make your app successful. Now that you know almost everything about the success of an app, it's finally time to develop your app idea. Contact Appedology we are a leading mobile app development company in the USA. We offer high-quality app development services. Our experienced developers build top-tier apps that take users by storm. Get a quote now!