If you think that making an app is all about just expanding the business, think again. Apps have become a big business now. And from big, we mean, really big. According to Allied Market Research, The App sales industry is worth $300 billion, and it does not include the massive revenue generated by app-related industries.
That is why it is so necessary to make an app successful through marketing and advertising to reach millions of people using mobile phones. And uploading the app on the app store is not enough for this purpose. One has to keep on working post app launch.