The Importance of Digital Marketing in 2020

Reading Time: 3 minutes | Date: February 06, 2020 | Posted by: Admin | Category: Marketing
The Importance of Digital Marketing in 2020


Digital marketing is enabled by promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.


Digital marketing provides small and medium businesses the chance to compete and attract their share of targeted traffic. Small companies now have the resources to platform sales and marketing processes that were previously available only to large corporations.

Digital marketing for small business in 2020:

Small businesses have very few resources and even capitalization. This is why digital marketing provides them with a better and much more cost-effective marketing channel that delivers results.

28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them in digital online marketing tools and techniques.

Online businesses, marketing products and services online measure success by the percentage rate of incoming traffic get converted into leads, subscribers, and sales.

Now a day, top priorities for the digital marketer are:

  1. Conversion optimization
  2. Content marketing
  3. Social media
  4. Brand

Search Engine Optimization, Social media, and e-mail marketing are the three generate quick and effective interaction with targeted audiences and delivers better-than-average results in terms of higher conversion rates.

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.

Companies having digital marketing strategies have 2.8 times better revenue growth expectancy.

Small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business. The Internet is rocket fuel for growth for small and medium enterprises.

Interacting and providing your customers with proper engagement points can give you an insight into what your targeted audiences want.

Benefits of Using Digital marketing:

The following are the benefits of Real-Time marketing for companies:

  1. Marketing effectiveness, precise targeting
  2. Increased customer satisfaction and experience
  3. Increased customer retention
  4. Driving revenue through personalized offers
  5. Increased cross-sell, upsell rates
  6. Marketing efficiency and quick time to value

Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions. 91% of adults in the US always have their device within reaching distance.

Digital Marketing in Business:

Delivering on what you promise promised will help you develop a better relationship with your targeted audiences. Because digital marketing builds brand reputation.


The key to success in digital marketing, however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI. 90% of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.

Digital marketers can make use of clever and innovative ways to entice conversion using calls-to-action. gallery importance of digital marketing in 2020 image1

The Internet Of Things is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the internet. Survival for your business in the era of the internet of things means inclusion in this interconnected grid- giving you an access window to reach out to targeted audiences belonging to this online grid.

Even if you have tons of website visitors,  but none of them ever convert, your online business will also crease to exist because digital marketing secures online business survival.

Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. But digital marketing has replaced more traditional marketing tactics because it’s designed to reach today’s consumers. Digital Marketing in the age of ‘IoT’ will have three basic impacts. First, it will be seamless; secondly, it helps eliminate friction and last but not the least it will offer more value to consumers. It will be more of an emotional connection with the consumers that are less interrupted by device or platform constraints. This is where the synergy of technology platforms and marketing innovation will take place.

Predictive Social Media It will be easier for marketers to predict the development of social communities and target their efforts towards these communities. With IoT, marketers will be able to reach potential customers that may not have previously been available. Improved Customer Relationship With the data provided by the IoT, brands can target more relevant customer that will more likely to respond to the brand’s offers and promotions.

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