Social Media Trends For Businesses In 2020 [UPDATE]

Reading Time: 3 minutes | Date: January 08, 2020 | Posted by: Admin | Category: Marketing
Social Media Trends For Businesses In 2020 [UPDATE]


In this blog, we cover the social media trends for business in 2020. What is social media? Social media refers to websites and applications that enable users to create and share content or to participate in social networking.

Here are the list of Social media networks :

  • Bookmarking sites.
  • Social news.
  • Media sharing.
  • Microblogging.
  • Blog comments and forums.

Basically, it’s a technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Social media gives user quick electronic communication of content. Content includes personal information, documents, videos, and photos.

Globally, there are more than 3 billion social media users. Social media is an ever-changing and ever-evolving web-based platform.

The figures for the most popular social media websites as of January 2019 are as follows:

  1. Facebook (2.27 billion users as of January 2019)
  2. YouTube (1.9B)
  3. WhatsApp (1.5B)
  4. Facebook Messenger (1.3B)
  5. WeChat (1.08B)
  6. Instagram (1B)
  7. QQ (803M)
  8. QZone (531M)
  9. Douyin/Tik Tok (500M)
  10. Sino Weibo (446M)

Social Media for Business

Social media originated as a way to interact with friends and family ,but was later adopted by businesses which wanted to take advantage of a popular new communication method to reach out to customers. Social media is an indispensable tool. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offering customer service or support.

Benefit Of Social Media In Business

Social media is an essential piece of your business marketing strategy. With such amazing growth, every business today needs to leverage proper social media channels in the best possible way.

By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level.

According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

Affordable Social Media Marketing Company

Appedology, being a top social media marketing company US and a Facebook marketing agency has a multicultural staff, which provides a unique and astonishing results on a in a scale of marketing.

Appedology engage with the correct audience and represent your brand via relevant social media channels. Appedology look after the accounts on all major social media platforms like Facebook marketing services, Instagram marketing, twitter and LinkedIn, in order to increase your reach, boost the brand’s identity and create a target audience having genuine interest in your business. Appedology provides the access to our highly professional social media experts and the social media management completely fitting your needs.

Best social media trends for business in 2020

Top Most Social Media Business Trends in 2020:

Video Content Will Continue to Dominate:

The video will make up 82 percent of all internet traffic in 2020, according to Social Media Today. Keep a close eye on how this format reshapes marketing strategies. Video will become shoppable.

Appedology, Video Animation team has the equipment, the experience and the software to produce industry-standard video and animations.Appedology can film you at your office or at your preferred location with our expert writers and designers present to help you with scripts and interviews and our animation team are unparalleled when it comes to making your brand come alive.

Growth In Content Marketing:

We can see proof of that in the global content marketing software market. From 2018 to 2023, it’s expected to enjoy a compound annual growth rate of 18.4%. It should surge from $4.12 billion in 2018 to $9.59 billion in 2023.

Appedology is a professional content writing agency that offers you high-quality content writing services USA is helping in writing accurate, well-researched and to the point content, putting across your brand’s values and expressing the real culture of your company, in order to build trust and understanding with your potential customers.

Integrated Online, Social, And Mobile Marketing:

Creating a successful online marketing campaign will require you to integrate social, mobile, and web strategies, as your consumer is constantly active on these platforms. Research suggests that users are regularly active on all these channels in both their personal and professional lives.

Appedology understands the mindset of consumers using mobile+social marketing.Appedology is solely focused to create apps that have a wide range of features enabling our clients to gain exceptional business values and stand unique from their competition.

Social media audience segmentation:

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use. Different audiences have different communication needs.It is important for better communication.

Appedology use segmentation to send emails, create pricing models, and understand the behaviors of our most loyal buyers. Appedology uses the following ways for segmentation in social media strategy:

  1. Social media targeting.
  2. Create a group.
  3. Make a list.
  4. Post at different times of the day.
  5. Maintain multiple social media accounts on each network.

Audiences want meaningful connections:

Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay connected with your audience.

Appedolgy responds quickly that encourage customers to engage with your brand on social media by providing fast, personal replies. Appedology create compelling graphics. Beautiful, easy-to-understand graphics are some of the most important tools in your social media arsenal.



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