Role of Digital Marketing in 2020 [Ultimate Guide]

Online marketing pros

Digital marketing is important for the company for advertisement purposes. It aims to market products or services to a wide variety of markets and target audiences through technological devices. Digital marketing is carried out through the internet and makes use of hand-held devices, display advertising, and any other digital medium. Digital marketing can find its way into it. There are many types of digital marketing which include search engines, social media platforms, and paid advertising. It is designed for visual and audio aspects and strives to deliver an experience that is beyond the constraints of traditional marketing.

Impact Of digital marketing

Few technological revolutions have had as deep and wide of an impact on the world as the internet, and this, of course, applies as well to the world of business and marketing. Digital marketing is the critical tools and success factors of businesses of all sizes. Digital Marketing creates an impact on search engine optimization, pay-per-click advertising, social media marketing, content copywriting and blogging, email marketing, web development and branding.

Advantages of Digital marketing:

The benefits of digital marketing include:

• Global reach – On small investment,  through the website you can find a new market and trade globally
• Lower cost – Planning and well-targeted digital marketing campaign can reach the right customers at a lower cost than traditional marketing methods.
• Trackable, measurable results – You can measure online marketing and also obtain detailed information about how customers use your website or respond to your advertising through web analytics and other online metrics. You can Personalization – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Openness – To build customer loyalty and reputation you need social media and managing it carefully.
• Social currency – Content marketing is essential for digital marketing, you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency, which is passed from user to user and becoming viral.

What are the three major forms of digital direct marketing?

1. Emails

Email marketing is one of the most effective ways to target online customers that will help you see the importance of this form of marketing strategy. Imagine that you are running a burger outlet and are planning to have a “buy one, get one free”. You can target customers that are a fan of burger with your emails. As a result, you can measure the effectiveness of your “buy one, get one free” business strategy. The metrics such as the number of subscribers that opened the email you have sent, as well as the level of engagement that they had with the email.

2. Mobile Applications

Mobile app marketing refers to a digital direct marketing strategy. Mobile app marketing can still be a broad term and the most widely used techniques in the digital market. The app user acquisition use to increase user downloads and also deals with app store optimization (ASO). It will increase your app’s search ability on various app stores. On another note, you can market your products and services through various social media platforms and also notify the users about special offers, a highly relevant app update, or new features that they may be interested in checking out.

3. Web Browser

Different web browsers can affect your digital direct marketing strategy. Whether you choose Mozilla’s Firefox or Google’s Chrome, the appearance of your business webpage will change. But this change in appearance can greatly affect your users’ online experience. Dealing with web browser marketing will allow you to tailor your web page to certain types of audiences or customers.

Digital Marketing Trends in 2020:

The top 8 digital marketing trends you can’t ignore which are listed below.

1. Shoppable posts (social commerce)
2. Direct messaging.
3. Micro-influencers.
4. Polished & interactive emails.
5. Sentiment analysis.
6. Alternative and niche social media channels.
7. Programmatic advertising.
8. Optimizing for featured snippets.