Social media is everywhere Here we discuss the power of social media in 2020. Businesses across industries face uncertainty as a new marketplace emerges. But one thing remains clear: Critical to a robust social strategy. Social media channels have quickly become the backbone of business strategies and are key to building meaningful brand loyalty connexions with consumers. Not to mention that they can boost online sales when done well.
Social media channels are a place for brands to gain real-time insights into the tastes of their audience, and to test new visuals to optimize photos and videos across touchpoints for marketing and e-commerce. The way I see it, the smartest companies will continue to invest in channels like Instagram and Pinterest to inform their visual strategy — and ultimately maximize online revenue and business growth over the long term.
Social media's fluid nature makes this the ideal launchpad for storytelling, new products, and new proposals. As we move further into a new e-commerce era, it's shown that the social media approach is no longer just an option, it's a business-critical transaction.
Visuals are the centerpiece of building a brand and maximizing investment return (ROI) on any channel. Brands need to ensure that every visual they put before their audience is an inspiration for action. At Dash Hudson, we're helping some of the leading brands in the world create and share photos and videos that people care about. Backed by visual intelligence technology, our software learns in real-time with brands to predict which photos will most resonate with a unique audience of a brand.
Social media helps you get your content viewed through a community of people who are interested in you and what you are offering. Build a relationship with them, and they will see you as someone they trust – and buy from people they trust.
Established in 1997, the first recognizable social media site, Six Degrees, combined personal profiles, instant messaging, and friends. Although they feel they've been around forever, it wasn't until 2006 that YouTube, Facebook, and Twitter took hold.
Social networks help in real-time engagement with your customers. Simply put, they allow your brand, business, and the client to interact quickly and freely.
Subscribe to a social media site that supports your business style. Start a dialogue with the clients. Be genuine. Promote them to leave feedback and reviews. Capture interest in them. Embark on their world. Please make sure that you answer queries and answer comments. Positive user-generated content gives your business a powerful endorsement.
Let's take a quick look at some of the most popular social media platforms.
Some years ago people thought that Facebook was just to keep up-to-date with friends and family (not to mention tracking old girlfriends).
Now it's one of the most efficient tools to reach new audiences and engage with current customers, generate leads, raise profiles and make some brand noise.
Not to mention being able to target specific audiences to behavior and interests based on location and demographics it is cost-effective, it's easy to do and it works.
Head tip! Make abundant use of images as they tend to attract the most likes, shares, and comments. Images account for 75 percent of the content posted by brands, according to Facebook.
600 million active users tell us about their lives each month through Instagram.
A billion photos are liked each day. It's here that quality beats quantity. Instagram user interactions with brands are 400 percent higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter, according to Forrester Research.
It's about keeping your followers entertained and engaged, as with all social media sites, so you'll need to post photos that inspire your target audience to be part of the lifestyle your business represents.
LinkedIn is a professional network. Our best tip? Writing posts for LinkedIn just increases your brand and connexions. Building a relationship with influencers is a great platform too. Learn regulations. Follow them, share content, engage with others, and interact. Give solutions to problems people don't know they have. As Zig Ziglar wrote:
"If you're helping enough people get what they want you're going to get what you want."
There's plenty of marketing info available at LinkedIn but we know you're busy people and you're short on time so give us a call if you would appreciate our help.
Relatively speaking, the new kid on the block is Snapchat. It can help you build a committed follower, increase loyalty, and increase the visibility of your brand if your target market is adolescent to 25-year-olds.
These fast delivery platforms aren't fond of artificial messages. It's about being spontaneous and not scripted, memorable, and not mass market. You just got seconds to make an impact ...
Guy and Peg present a bottom-up strategy with over one hundred practical tips, tricks, and insights to produce a focused, thorough, and compelling presence on the most popular social media platforms. They guide you through steps to build your foundation, accumulate your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
It's clear by now that either you're going to promote a business, a brand, or yourself, social media is close to the top of what determines your successes or failures. Guy teamed up with Peg Fitzpatrick, who he says is the best social media person he's ever met, to offer The Art of Social Media – the one essential guide you need for your time, effort, and money to get the most bang.
Social media's political impact has centered on the power of mass protests to overthrow governments. The real potential of social media lies in supporting civil society and the public sphere — who will bring about change over years and decades, not weeks or months.
On 17 January 2001, during the trial of Philippine President Joseph Estrada, loyalists in the Philippine Congress voted to set aside key evidence against him. Thousands of Filipinos, angry that their corrupt president might be let off the hook, converged on Epifanio de Los Santos Avenue, a major crossroads in Manila less than two hours after the decision was announced. The protest was arranged, in part, by forwarded text messages reading, "Go 2 EDSA. Wear blk." The crowd quickly swelled, and over a million people arrived in the next few days, choking traffic in downtown Manila. The protest was arranged, in part, by forwarded text messages reading, "Go 2 EDSA. Wear blk." The crowd quickly swelled, and over a million people arrived in the next few days, choking traffic in downtown Manila. The public's ability to coordinate such a massive and rapid response — nearly seven million text messages were sent that week — was so alarmed by the country's legislators that they reversed course and allowed evidence to be provided.
The fate of Estrada was sealed; by January 20, he was gone. The event marked the first time that social media has helped to force a national leader out of office. Estrada himself blamed the "text-messaging generation" for his downfall. Since the rise of the Internet in the early 1990s, the networked world population has grown from low to low billion. Over the same period, social media has become a fact of life for civil society worldwide, involving many actors — regular citizens, activists, non-governmental organizations, telecommunications companies, software providers, governments. This raises an obvious question for the United States.
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