Mobile applications have become an integral tool for businesses to market their products and expand. Apps are now being widely used to reach customers through their mobile phones. IAP is a viable opportunity for an app owner to earn money from an app. Apps are also used as revenue streams and one of the effective ways to generate revenue out of the app is in-app purchase strategy.
OTT platforms, online streaming services, etc. are the best example of the IAP purchase model. They are rapid, flexible, convenient, and used worldwide more than ever. In this age of digitization, it is no surprise that the role of mobile apps in the economy is not ignorable. There are some reports claiming that the mobile app industry is about to surpass Hollywood. And the major chunk in this entire scenario is due to in-app purchases.