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There are many terms and abbreviations attached with the Paid search marketing. Some of them include SEM (Search engine marketing), SEO (search engine optimization), PPC (pay-per-click), and the list goes on. These are some basic terms you will come across when you advertise your app by paying an amount. The tools and platforms used for paid search marketing and advertising include:
- Google Ads
- Google PLAY (Product listing ads)
- Bing Ads, etc.Â
You may find these terms daunting and confusing for you as they are all interrelated and mingle.
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