Well, the app industry is at its peak in this age of digitization. There is an evolutionary change in how businesses and companies now interact with their customers. Not only do apps connect businesses with users, but they are also being used as a side hustle for many startups to generate revenue. Businesses use app monetization strategies to make money out of them.
There are two types of the app if we say. Paid apps and Free apps! Paid apps target specific audience groups so they pay and download the app for their use. Free apps are mostly used for entertainment like gaming. But they also have ads in it so that an owner gets money from marketing other brands.